Native Advertising: Ads Masquerading As News

TV host and comedian Jon Oliver of “Last Week Tonight with Jon Oliver” had an interesting segment on his show about the rise of native advertising. The term is defined by AdWeek.com as “ads that mimic editorial content.” Oliver points out how such advertising is blurring the once hallowed distinction between news and marketing.

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Winston Churchill Quote

Photo courtesy of Images.Sodahead.com

Photo courtesy of Images.Sodahead.com

These words are a great source of encouragement, inspiration and strength to all bloggers and journalists who search for the truth, even when they know that doing so may make enemies. Society needs their courage and fearlessness- without them, who knows what information and knowledge would never see the light of day.